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Posted by Joe Delbridge on Jan 5, 2026
A well-designed trade show display can leave a lasting impact on showgoers. Here are some of the best trade show displays of 2025. The best trade show displays don’t necessarily need to be the flashiest or most expensive. Oftentimes, the most memorable exhibits are those that make the viewer feel something unexpectedly or stand out in [...]
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Posted by Joe Delbridge on Nov 30, 2016
Trade show displays for cons and expos that turn heads and get noticed!When you plan trade show displays for an exhibition or con, it’s easy to think about the essentials: an information table, a backdrop, or maybe a promotional banner stand or two. Many people don’t plan beyond the basics or have difficulty thinking creatively and practically on [...]
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Posted by The MiddleMan on Apr 29, 2016
Organizing a music event? Five subtle secrets to making it a massive success!Music events can be a tricky business. To make a music event a success, one must find a perfect balance between the audience having fun and keeping them safe. It’s important to realize that while the former matters most to the audience, the [...]
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Posted by Jay Heich on Mar 14, 2016
Why having a cell phone charging station at your event is kind of important.I believe this is a universal thing (though one can never be sure if a personal experience is really felt by others or not), but sometimes it seems life reminds me why I took the career path that I did. This can [...]
… read morePosted by Jay Heich on Jun 24, 2015
Just wrapped up a cross-country road trip. On top of meeting new, prospective printing vendors and doing some face to face with existing clientele, I got to enjoy driving across this great country of ours, again. The idea of driving cross-country from coast to coast sounds daunting to a lot of people. Me? I love road [...]
… read morePosted by Jay Heich on Jan 4, 2015
We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much info out there about your new product or service as possible. While this seems logical, it isn’t necessarily the [...]
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Posted by Jay Heich on Jan 2, 2015
Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as [...]
… read morePosted by Jay Heich on Jul 23, 2014
If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to tinker with its famous logo in 2010, the backlash was immediate—and fierce. “Their customers had a fit,” said entrepreneurial branding coach Rochelle Valsaint. As [...]
… read morePosted by Jay Heich on Jul 1, 2014
This Forbes article discusses the psychology and science behind why some visuals are more pleasing than others, and their affect on our decisions as consumers. The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it’s the present AND the future but my point is this is not something [...]
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