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Posted by Max Powers on Jul 16, 2025
What is a hybrid display, and is it the ideal solution for your trade show program? What is a hybrid trade show display? Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason [...]
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Posted by Joe Delbridge on Oct 11, 2023
Are you thinking about rebranding? Rebranding, successfully, is not just about tweaking a logo and changing up a few words. A successful rebrand touches on every aspect of your business and the people you serve. It needs to encompass every aspect of your brand and hone in on your current target market. Without those things you can [...]
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Posted by Peter LoCascio on Apr 26, 2023
Effective top management evaluates various marketing and sales support functions, along with their related expenditures in time and money, by asking middle management to justify each activity based on results. While it’s often difficult to justify some activities, exhibiting at trade shows has lately been under more serious scrutiny, and establishing return on investment has become [...]
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Posted by Max Powers on Mar 7, 2023
What do you really need to succeed at your favorite expo when you are first starting out? You are so excited, you’ve found the perfect expo. You are certain it is the best place for you to showcase your business and get tons of new clients. Only one problem. You have zero dollars in your budget. You are [...]
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Posted by Zach Blumenfield on Oct 17, 2018
You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience. You’ve got your banners and product samples. You’ve booked your flight and looked up the bars closest to your hotel. You’re ready for you next trade show. At least you think you are. You’ve prepared [...]
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Posted by Max Powers on Feb 6, 2017
Do you attend Chamber of Commerce events? I do. Started to wonder what for for a while there too. Seemed like a total waste of time for a while there, like nothing but a good old boy club or clique. But then I wised up. Here's how you can earn a small fortune through Chamber events... First, disregard most of the negative [...]
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Posted by Em Ramser on Jan 30, 2017
Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its [...]
… read morePosted by Jay Heich on Jun 24, 2015
Just wrapped up a cross-country road trip. On top of meeting new, prospective printing vendors and doing some face to face with existing clientele, I got to enjoy driving across this great country of ours, again. The idea of driving cross-country from coast to coast sounds daunting to a lot of people. Me? I love road [...]
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Posted by Jay Heich on Jan 2, 2015
Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as [...]
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