Event Planning

2 posts tagged “Event Planning”

Leveraging In-Booth Technology

Posted by Max Powers on May 6, 2025

Let's Talk In-Booth Technology A wide range of industries are leveraging it. Attendees are expecting it. How onboard are you? This guide aims to get you confidently onboard! After reading, you’ll know: The current landscape of technology usage in the exhibition industry How to leverage technology to both attract attendees and drive your marketing strategies Tips on developing the [...]

6 Ways To Measure Trade Show ROI

Posted by Max Powers on Nov 20, 2024

Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation. Cost Per Lead Easily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by [...]