Events

6 posts tagged “Events”

Focus on Your Target Market

Posted by Max Powers on Aug 26, 2025

Targeting Everyone vs. Targeting Those Most Likely to Buy from You There’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. [...]

What is a HYBRID TRADE SHOW DISPLAY?

Posted by Max Powers on Jul 16, 2025

What is a hybrid display, and is it the ideal solution for your trade show program? What is a hybrid trade show display? Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason [...]

6 Ways To Measure Trade Show ROI

Posted by Max Powers on Nov 20, 2024

Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation. Cost Per Lead Easily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by [...]

5 Biggest Mistakes When Exhibiting at Trade Shows

Posted by Em Ramser on Jan 30, 2017

Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its [...]

Black Sabbath, Beer, and a Cell Phone Charging Station?

Posted by Jay Heich on Mar 14, 2016

Why having a cell phone charging station at your event is kind of important.I believe this is a universal thing (though one can never be sure if a personal experience is really felt by others or not), but sometimes it seems life reminds me why I took the career path that I did. This can [...]

Forbes Article – The 12 Commandments Of Incredibly Successful Trade Shows

Posted by Jay Heich on Jan 2, 2015

Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as [...]