Forbes

2 posts tagged “Forbes”

Forbes Article – The 12 Commandments Of Incredibly Successful Trade Shows

Posted by Jay Heich on Jan 2, 2015

Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as [...]

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Forbes Article – Design For Success: How To Choose The Right Visual Elements To Define Your Brand

Posted by Jay Heich on Jul 23, 2014

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to tinker with its famous logo in 2010, the backlash was immediate—and fierce. “Their customers had a fit,” said entrepreneurial branding coach Rochelle Valsaint. As [...]

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