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Posted by Maria Li on Nov 10, 2025
The world has evolved over the past few years and so have the means of advertisements. Historically, newspapers were the sole source of print advertisement, nowadays we have got so many options, including freestanding digital signage that can make your ad campaign a success. No matter how much you invest in Google ads and digital advertising [...]
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Posted by Max Powers on Aug 26, 2025
Targeting Everyone vs. Targeting Those Most Likely to Buy from You There’s a way to grow your business that is affordable, efficient, and effective. It’s to focus on your target market – the people most likely to buy from you. The alternative is attempting to cast the widest net to “catch” as many customers as possible. [...]
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Posted by Max Powers on Jul 16, 2025
What is a hybrid display, and is it the ideal solution for your trade show program? What is a hybrid trade show display? Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason [...]
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Posted by Max Powers on Nov 20, 2024
Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation. Cost Per Lead Easily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by [...]
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Posted by Joe Delbridge on Oct 11, 2023
Are you thinking about rebranding? Rebranding, successfully, is not just about tweaking a logo and changing up a few words. A successful rebrand touches on every aspect of your business and the people you serve. It needs to encompass every aspect of your brand and hone in on your current target market. Without those things you can [...]
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Posted by Peter LoCascio on Apr 26, 2023
Effective top management evaluates various marketing and sales support functions, along with their related expenditures in time and money, by asking middle management to justify each activity based on results. While it’s often difficult to justify some activities, exhibiting at trade shows has lately been under more serious scrutiny, and establishing return on investment has become [...]
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Posted by Max Powers on Mar 7, 2023
What do you really need to succeed at your favorite expo when you are first starting out? You are so excited, you’ve found the perfect expo. You are certain it is the best place for you to showcase your business and get tons of new clients. Only one problem. You have zero dollars in your budget. You are [...]
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Posted by Zach Blumenfield on Oct 17, 2018
You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience. You’ve got your banners and product samples. You’ve booked your flight and looked up the bars closest to your hotel. You’re ready for you next trade show. At least you think you are. You’ve prepared [...]
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Posted by Max Powers on Feb 6, 2017
Do you attend Chamber of Commerce events? I do. Started to wonder what for for a while there too. Seemed like a total waste of time for a while there, like nothing but a good old boy club or clique. But then I wised up. Here's how you can earn a small fortune through Chamber events... First, disregard most of the negative [...]
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