Return On Investment

2 posts tagged “Return On Investment”

6 Ways To Measure Trade Show ROI

Posted by Max Powers on Nov 20, 2024

Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation. Cost Per Lead Easily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by [...]

The Problem With Too Much Info

Posted by Jay Heich on Jan 4, 2015

We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much info out there about your new product or service as possible. While this seems logical, it isn’t necessarily the [...]