Posted by Max Powers on Jul 16, 2025
What is a hybrid display, and is it the ideal solution for your trade show program? What is a hybrid trade show display? Do a Google search for “trade show booths” or anything similar. Just about every manufacturer will claim that their booth design is a “hybrid.” What does that mean, and do they have good reason [...]
… read morePosted by Max Powers on May 6, 2025
Let's Talk In-Booth Technology A wide range of industries are leveraging it. Attendees are expecting it. How onboard are you? This guide aims to get you confidently onboard! After reading, you’ll know: The current landscape of technology usage in the exhibition industry How to leverage technology to both attract attendees and drive your marketing strategies Tips on developing the [...]
… read morePosted by Max Powers on Nov 20, 2024
Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation. Cost Per Lead Easily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by [...]
… read morePosted by Max Powers on Oct 18, 2022
Your staffers represent you at expos so they can make or break your experience. Are you ready for your next expo? Do you have your display ready to go and planes tickets booked? What about your staffers, have you picked them yet? Exhibitors often overlook how much staffers impact their expo experience, but, in all honesty, [...]
… read morePosted by Zach Blumenfield on Oct 17, 2018
You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience. You’ve got your banners and product samples. You’ve booked your flight and looked up the bars closest to your hotel. You’re ready for you next trade show. At least you think you are. You’ve prepared [...]
… read morePosted by on May 15, 2018
Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies put far too much emphasis on snazzy displays and eye-catching gimmicks.While it's important to have a trade show booth that draws people in, it's critical to have employees who are motivated, enthusiastic, knowledgeable, and well-trained. Otherwise, you can't hope [...]
… read morePosted by Em Ramser on Jan 30, 2017
Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its [...]
… read morePosted by Jay Heich on Jan 4, 2015
We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much info out there about your new product or service as possible. While this seems logical, it isn’t necessarily the [...]
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