Trade Show Blog
Anytime, Anywhere, Any Event
6 Ways To Measure Trade Show ROI
Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation.Cost Per LeadEasily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by total leads converted to opportunity. Cost Per Lead = Total money spent on trade show Leads converted into opportunityThis will allow you to decide how effective your p
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Apr 1st 2019
The Problem With Too Much Info
We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much info out there about your new product or service as possible. While this seems logical, it isn’t necessarily the best way to attract traffic when exhibiting at a trade show. We know… you want others to get to know your company. What you don’t want to do is give away everything about your company on y
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Jan 4th 2015