Trade Show Blog

Exhibiting at Trade Shows

Exhibiting at Trade Shows

Posted by Peter LoCascio on Aug 29th 2017

Effective top management evaluates various marketing and sales support functions, along with their related expenditures in time and money, by asking middle management to justify each activity based on … read more

How To Manage & Motivate Trade Show Booth Staff

Jul 26th 2017

Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies put far too much emphasis on snazzy displays and eye-catching gimmicks … read more

Rebranding: A How-To Guide!

Jun 30th 2017

If you’re ready to rebrand, but not sure how to begin, here are five steps to help you get started.I talked a little last month about how to know if your company is need of rebranding, so now i … read more
What You Need to Know About Rebranding

What You Need to Know About Rebranding

Jun 16th 2017

Are you thinking about rebranding?Rebranding, successfully, is not just about tweaking a logo and changing up a few words. A successful rebrand touches on every aspect of your business and the peopl … read more
Going to the Show on a Shoestring Budget

Going to the Show on a Shoestring Budget

May 31st 2017

What do you really need to succeed at your favorite expo when you are first starting out?You are so excited, you’ve found the perfect expo. You are certain it is the best place for you to showcas … read more
How to Staff Your Convention Booth The Right Way

How to Staff Your Convention Booth The Right Way

May 8th 2017

Your staffers represent you at expos so they can make or break your experience. Are you ready for your next expo? Do you have your display ready to go and planes tickets booked? What about your sta … read more
Expo Swag: The Good, The Bad, & The Ugly

Expo Swag: The Good, The Bad, & The Ugly

Apr 24th 2017

Swag is great for promoting your business both at your trade show exhibit booth and long after the show’s ended, but only if it’s the right kind. I’ve got so much swag. Don’t worry, I’m talking … read more

How to Make the Most Out of Social Media at an Expo

Apr 3rd 2017

You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience. You’ve got your banners and product samples. You’ve booked your flight … read more

9 Ways to Generate Trade Show Leads

Mar 28th 2017

Here are some of the best ways to cultivate potential leads into real sales! Having difficulty developing leads at trade shows? If so, I don’t blame you. It’s hard. People like to pretend it’s so … read more

3 Ways to Get the Most from Your Trade Show Investment

Feb 9th 2017

Trade show success requires more than just handing out business cards As much fun as trade shows can be, many people forget that these events often provide the best networking and business opport … read more