Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways through which you can calculate the ROI of your trade show participation.
Cost Per Lead
You can easily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by total leads converted to opportunity.
Cost Per Lead = Total money spent on trade show
Leads converted into opportunity
This will allow you to decide how effective was your participation at the event. If you have participated at multiple events, the same formula will let you know how effective or profitable each event was.
You will have to closely monitor all your social media channels before the launch of the event and post event. This includes increase in likes, fans/followers, email contacts, blog subscribers and more.
Not only this you will have to keep monitoring all the channels to see which specific channels has received the maximum engagement during the show. It will help you optimize it for future events.
Website traffic is the probably the most crucial indicator that can let you know how successful your campaign was in terms of the increased website traffic, which in turn leads to increased conversions.
Fresh Leads and Customers
As a result of your trade show participation, you will have an increased number of new leads coming in. It could be through online mediums or direct walk-ins. For online channels (Website, Social Media) you can attribute a specific tracking URL that will allow you to distinguish them from leads of other campaigns. You may also get new direct customers as a result of the trade show participation.
Increased Business From Existing Customers
As a result of your trade show participation, you might experience an increased number of new leads coming in, well past your trade show event. It could be through online mediums or direct walk-ins. For online channels (Website, Social Media) you can attribute a specific tracking URL that will allow you to distinguish them from the leads of other campaigns.
Number of demonstrations that have been completed during the trade show can also give you a fair idea about how successful your trade participation was. If you were able to pull a sizeable crowd to your booth, this itself shows you did a great job.
While there might be other ways as well to calculate ROI of your trade show but one of the main things at any trade show that will pique the audience interest is how well a booth is built and is set to receive them. The team at Exponet offers a wide variety of innovative and cost effective trade show branding solutions to its customers. You can reach out to us to discuss about your next campaign.