Blog
AMERICA IN A BOX
Posted by Jay Heich on Jun 24th 2015
Just wrapped up a cross-country road trip. On top of meeting new, prospective printing vendors and doing some face to face with existing clientele, I got to enjoy driving across this great country of
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The Problem With Too Much Info
Posted by Jay Heich on Jan 4th 2015
We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much i
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Forbes Article – The 12 Commandments Of Incredibly Successful Trade Shows
Posted by Jay Heich on Jan 2nd 2015
Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. B
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Forbes Article – Design For Success: How To Choose The Right Visual Elements To Define Your Brand
Posted by Jay Heich on Jul 23rd 2014
If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters.
When retail app
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Your marketing materials and why not just any visual will do!
Posted by Jay Heich on Jul 1st 2014
This Forbes article discusses the psychology and science behind why some visuals are more pleasing than others, and their affect on our decisions as consumers.
The power
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