Trade Show Blog
Anytime, Anywhere, Any Event
AMERICA IN A BOX
Just wrapped up a cross-country road trip. On top of meeting new, prospective printing vendors and doing some face to face with existing clientele, I got to enjoy driving across this great country of ours, again. The idea of driving cross-country from coast to coast sounds daunting to a lot of people. Me? I love road trips, love to drive and saw it as a chance to break from the normal hum-drum and get out there. Being able to work on the road – smart phone, occasional la
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Jun 24th 2015
The Problem With Too Much Info
We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much info out there about your new product or service as possible. While this seems logical, it isn’t necessarily the best way to attract traffic when exhibiting at a trade show. We know… you want others to get to know your company. What you don’t want to do is give away everything about your company on y
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Jan 4th 2015
Forbes Article – The 12 Commandments Of Incredibly Successful Trade Shows
Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as good as qualifying. They almost push you out of the way if they don’t think you are important. In todays age of social media one person’s disgruntled voice can carry far
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Jan 2nd 2015
Forbes Article – Design For Success: How To Choose The Right Visual Elements To Define Your Brand
If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters.
When retail apparel giant Gap decided to tinker with its famous logo in 2010, the backlash was immediate—and fierce.
“Their customers had a fit,” said entrepreneurial branding coach Rochelle Valsaint. As a marketing consultant in the Atlanta office of concierge service provider LesConcierges, Inc., Vals
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Jul 23rd 2014
Your marketing materials and why not just any visual will do!
This Forbes article discusses the psychology and science behind why some visuals are more pleasing than others, and their affect on our decisions as consumers.
The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some k
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Jul 1st 2014