Trade Show Blog

If you’re ready to rebrand, but not sure how to begin, here are five steps to help you get started.I talked a little last month about how to know if your company is need of rebranding, so now i … read more

You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience. You’ve got your banners and product samples. You’ve booked your flight an … read more

Trade show success requires more than just handing out business cards As much fun as trade shows can be, many people forget that these events often provide the best networking and business opport … read more

Swag is great for promoting your business both at your trade show exhibit booth and long after the show’s ended, but only if it’s the right kind. I’ve got so much swag. Don’t worry, I’m talking a … read more

Here are some of the best ways to cultivate potential leads into real sales! Having difficulty developing leads at trade shows? If so, I don’t blame you. It’s hard. People like to pretend it’s … read more

Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies put far too much emphasis on snazzy displays and eye-catching gimmicks … read more

Do you attend Chamber of Commerce events?  I do. Started to wonder what for for a while there too. Seemed like a total waste of time for a while there, like nothing but a good old boy cl … read more

Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is … read more

Trade show displays for cons and expos that turn heads and get noticed!When you plan trade show displays for an exhibition or con, it’s easy to think about the essentials: an informatio … read more

Organizing a music event? Five subtle secrets to making it a massive success!Music events can be a tricky business. To make a music event a success, one must find a perfect balance between the audienc … read more