Trade Show Blog

Let's Talk In-Booth Technology   A wide range of industries are leveraging it. Attendees are expecting it. How onboard are you?This guide aims to get you confidently onboard! After reading, you’ll know: The current landscape of technology usage in the exhibition industry How to leverage technology to both attract attendees and drive your marketing strategies Tips on developing the right type of in-booth technology for your target audience The various types of technologies currentl …

Tradeshows and business conferences are all about making your mark! And, there’s no better way than using tension fabric pop-up displays for this purpose. Your visual cues should be attractive enough for people to remember you. There are numerous options in tradeshow displays and graphics that can do the trick for you, and today we’re highlighting four features about ready-pop fabric displays for you! What Are Tension Fabric Pop-up Displays? Fabric Pop-Up Displays are one of the most desi …

Every business owner who participates in a Trade Show must prove the ROI of their participation in the form getting new business. Here are 6 ways to calculate the ROI of your trade show participation.Cost Per LeadEasily calculate the ROI of your trade show participation by dividing the total money spent on the trade show by total leads converted to opportunity. Cost Per Lead = Total money spent on trade show Leads converted into opportunityThis will allow you to decide how effective your p …

Are you thinking about rebranding?Rebranding, successfully, is not just about tweaking a logo and changing up a few words. A successful rebrand touches on every aspect of your business and the people you serve. It needs to encompass every aspect of your brand and hone in on your current target market.Without those things you can guarantee your rebrand can and will fall flat with your would-be clients. It may even turn off long standing loyal clients.So what is a company to do?Consider your mes …

Effective top management evaluates various marketing and sales support functions, along with their related expenditures in time and money, by asking middle management to justify each activity based on results.While it’s often difficult to justify some activities, exhibiting at trade shows has lately been under more serious scrutiny, and establishing return on investment has become more challenging and critical than ever before.The standard means of justifying the time, money and effort invested …