Trade Show Blog

Swag is great for promoting your business both at your trade show exhibit booth and long after the show’s ended, but only if it’s the right kind. I’ve got so much swag. Don’t worry, I’m talking a … read more

Here are some of the best ways to cultivate potential leads into real sales! Having difficulty developing leads at trade shows? If so, I don’t blame you. It’s hard. People like to pretend it’s … read more

Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies put far too much emphasis on snazzy displays and eye-catching gimmicks … read more

Do you attend Chamber of Commerce events?  I do. Started to wonder what for for a while there too. Seemed like a total waste of time for a while there, like nothing but a good old boy cl … read more

Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is … read more

Trade show displays for cons and expos that turn heads and get noticed!When you plan trade show displays for an exhibition or con, it’s easy to think about the essentials: an informatio … read more

Organizing a music event? Five subtle secrets to making it a massive success!Music events can be a tricky business. To make a music event a success, one must find a perfect balance between the audienc … read more

Why having a cell phone charging station at your event is kind of important.I believe this is a universal thing (though one can never be sure if a personal experience is really felt by others or not), … read more

Wondering why your trade show exhibit isn’t getting results? Here are 3 exhibit mistakes that could be preventing you from getting the ROI you want.You planned a demonstration, have your trade show ex … read more

ARTICLE BY: REX HOULIHAN Follow these tips to make your trade show marketing more successful. Perhaps yo … read more