Trade Show Blog

Swag is great for promoting your business both at your trade show exhibit booth and long after the show’s ended, but only if it’s the right kind. I’ve got so much swag. Don’t worry, I’m talking about good old promotional materials not about how cool I am. Over the years, I’ve attended so many expos that I’ve developed a massive collection of free pens, bags, and more. So, it’s safe to say, I know swag. Swag can generate booth visits, sales, and even clients if it’s the right kind. The wro …

Here are some of the best ways to cultivate potential leads into real sales! Having difficulty developing leads at trade shows? If so, I don’t blame you. It’s hard. People like to pretend it’s so easy, but even if you have a phenomenal product, getting people to pay attention is rough. I’ve combed through all my trade show experiences to come up with a list of things that make generating leads a little easier.1. Use an iPad to generate newsletter sign ups Newsletters are a great way to …

Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies put far too much emphasis on snazzy displays and eye-catching gimmicks.While it's important to have a trade show booth that draws people in, it's critical to have employees who are motivated, enthusiastic, knowledgeable, and well-trained. Otherwise, you can't hope to achieve your goals. A human touch is critical, and the right human touch is imperative. Following …

Do you attend Chamber of Commerce events?  I do. Started to wonder what for for a while there too. Seemed like a total waste of time for a while there, like nothing but a good old boy club or clique. But then I wised up. Here's how you can earn a small fortune through Chamber events... First, disregard most of the negative info you've read / heard about so far regarding these local chamber get-togethers. These events are a virtual goldmine if you know how to work them …

Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its rent. I always am looking for ways to make sure I’m recouping those costs and making my exhibits successful. So, through trial and error, I’ve created a list of five mistakes I’ve seen exhibitors make again and …