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Swag is great for promoting your business both at your trade show exhibit booth and long after the show’s ended, but only if it’s the right kind. I’ve got so much swag. Don’t worry, I’m talking a … read more

Here are some of the best ways to cultivate potential leads into real sales! Having difficulty developing leads at trade shows? If so, I don’t blame you. It’s hard. People like to pretend it’s … read more

Without the right trade show booth staff, the impact of your exhibiting efforts will be compromised. All too often, companies put far too much emphasis on snazzy displays and eye-catching gimmicks … read more

Do you attend Chamber of Commerce events?  I do. Started to wonder what for for a while there too. Seemed like a total waste of time for a while there, like nothing but a good old boy cl … read more

Preparing to attend a trade show? Here are a few things you need to avoid. Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is … read more