Blog

We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much i … read more

Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. B … read more

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail app … read more

This Forbes article discusses the psychology and science behind why some visuals are more pleasing than others, and their affect on our decisions as consumers. The power … read more

Have you ever considered the importance of color in branding? Coke is red. UPS is brown. IBM is blue. These corporations understand the proper use of color is vital to creati … read more