Trade Show Blog
Anytime, Anywhere, Any Event
5 Biggest Mistakes When Exhibiting at Trade Shows
Preparing to attend a trade show? Here are a few things you need to avoid.
Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its rent.
I always am looking for ways to make sure I’m recouping those costs and making my exhibits successful. So, through trial and error, I’ve created a list of five mistakes I’ve seen exhibitors make again and
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Jan 30th 2017
AMERICA IN A BOX
Just wrapped up a cross-country road trip. On top of meeting new, prospective printing vendors and doing some face to face with existing clientele, I got to enjoy driving across this great country of ours, again. The idea of driving cross-country from coast to coast sounds daunting to a lot of people. Me? I love road trips, love to drive and saw it as a chance to break from the normal hum-drum and get out there. Being able to work on the road – smart phone, occasional la
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Jun 24th 2015
Forbes Article – The 12 Commandments Of Incredibly Successful Trade Shows
Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as good as qualifying. They almost push you out of the way if they don’t think you are important. In todays age of social media one person’s disgruntled voice can carry far
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Jan 2nd 2015
Forbes Article – Design For Success: How To Choose The Right Visual Elements To Define Your Brand
If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters.
When retail apparel giant Gap decided to tinker with its famous logo in 2010, the backlash was immediate—and fierce.
“Their customers had a fit,” said entrepreneurial branding coach Rochelle Valsaint. As a marketing consultant in the Atlanta office of concierge service provider LesConcierges, Inc., Vals
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Jul 23rd 2014