Trade Show Blog
Anytime, Anywhere, Any Event
How To Manage & Motivate Trade Show Booth Staff
Without the right trade show booth staff, the impact of your
exhibiting efforts will be compromised. All too often, companies put far too
much emphasis on snazzy displays and eye-catching gimmicks.While it's important to have a trade show booth that draws people
in, it's critical to have employees who are motivated, enthusiastic,
knowledgeable, and well-trained. Otherwise, you can't hope to achieve your
goals. A human touch is critical, and the right human touch is imperative.
Following
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May 15th 2018
5 Biggest Mistakes When Exhibiting at Trade Shows
Preparing to attend a trade show? Here are a few things you need to avoid.
Trade shows can cost a lot (more than I’d like to admit to my accountant). So you've got to make sure that your exhibit is earning back all that money. In simple terms, you’ve got to make your exhibit earn its rent.
I always am looking for ways to make sure I’m recouping those costs and making my exhibits successful. So, through trial and error, I’ve created a list of five mistakes I’ve seen exhibitors make again and
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Jan 30th 2017
The Problem With Too Much Info
We’ve all heard once or twice in our lives… Keep It Simple Stupid(KISS)! This simple concept is, at times, not as simple as it sounds. As a business owner, we understand the need to get as much info out there about your new product or service as possible. While this seems logical, it isn’t necessarily the best way to attract traffic when exhibiting at a trade show. We know… you want others to get to know your company. What you don’t want to do is give away everything about your company on y
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Jan 4th 2015