Trade Show Blog
Anytime, Anywhere, Any Event
How to Better Market Your Events
ARTICLE BY: REX HOULIHAN
Follow these tips to make your trade show marketing more successful.
Perhaps you are sitting in your booth right now with your nose to your smartphone.
Traffic in your booth is light, but attendance is up by 4% this year. You may be wondering how you can get more toes tickling your plush carpeted booth area — after all, you have snazzy new graphics and just paid a small fortu
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Oct 26th 2015
AMERICA IN A BOX
Just wrapped up a cross-country road trip. On top of meeting new, prospective printing vendors and doing some face to face with existing clientele, I got to enjoy driving across this great country of ours, again. The idea of driving cross-country from coast to coast sounds daunting to a lot of people. Me? I love road trips, love to drive and saw it as a chance to break from the normal hum-drum and get out there. Being able to work on the road – smart phone, occasional la
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Jun 24th 2015
Forbes Article – Design For Success: How To Choose The Right Visual Elements To Define Your Brand
If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters.
When retail apparel giant Gap decided to tinker with its famous logo in 2010, the backlash was immediate—and fierce.
“Their customers had a fit,” said entrepreneurial branding coach Rochelle Valsaint. As a marketing consultant in the Atlanta office of concierge service provider LesConcierges, Inc., Vals
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Jul 23rd 2014