Trade Show Blog
Anytime, Anywhere, Any Event
Going to the Show on a Shoestring Budget
What do you really need to succeed at your favorite expo when you are first starting out?You are so excited, you’ve found the perfect expo. You are certain it is the best place for you to showcase your business and get tons of new clients. Only one problem. You have zero dollars in your budget. You are hoping you have enough gas to get home again. What is a business owner to do? What do you need at the show to catch the eye of your perfect client without going broke?Clearly branded,
…
Dec 3rd 2018
How to Staff Your Convention Booth The Right Way
Your staffers represent you at expos so they can make or break your experience.
Are you ready for your next expo? Do you have your display ready to go and planes tickets booked? What about your staffers, have you picked them yet?
Exhibitors often overlook how much staffers impact their expo experience, but, in all honesty, your staffers will either help you succeed or make sure your fail. This is because good staffers attract attendees and keep them both interested in your booth and your produ
…
Nov 26th 2018
Rebranding: A How-To Guide!
If you’re ready to rebrand, but not sure how to begin, here are five steps to help you get started.I talked a little last month about how to know if your company is need of rebranding, so now it’s time to talk about how to do so. I’ve identified five major steps for the whole process from beginning to end. Step 1. Talk to Those Around YouAfter deciding to rebrand, your first step is talking to your customers, employees, and stakeholders. To make your rebrand successful, you have to ensure
…
Nov 15th 2018
How to Make the Most Out of Social Media at an Expo
You can’t afford to ignore social media any longer. Instead, incorporate it into every aspect of your trade show experience.
You’ve got your banners and product samples. You’ve booked your flight and looked up the bars closest to your hotel. You’re ready for you next trade show. At least you think you are.
You’ve prepared everything else, but have you prepared your social media profiles? I’ve come up with a method for how you should use your social media to generate booth traffic and s
…
Oct 17th 2018
3 Ways to Get the Most from Your Trade Show Investment
Trade show success requires more than just handing out business cards
As much fun as trade shows can be, many people forget that these events often provide the best networking and business opportunities they will have all year. With an opening like this to make an impact on your company, you’ll want to make the most of it and put yourself forward for potential clients to take notice.
Instead of simply handing out your business card to everyone on the show floor, follow these tips to maxim
…
Sep 25th 2018