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Forbes Article – The 12 Commandments Of Incredibly Successful Trade Shows

Forbes Article – The 12 Commandments Of Incredibly Successful Trade Shows

Look sharp… be sharp… And be kind… Be assertive and talk to everyone, and have your entire staff do the same. Don’t sit down. Don’t leave drinks and food around the booth. Be kind. Never be a jerk like many of the old timer sales types I see who still believe that outdated model of disqualifying is as good as qualifying. They almost push you out of the way if they don’t think you are important. In todays age of social media one person’s disgruntled voice can carry far and wide…

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Jan 2nd 2015 Jay Heich

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